For the creative process to succeed, it's critical to assimilate all the information about your client's products or services. If it is not made available to you, then you have to ask for more. You must also bring to the table additional information and approaches your client may not be aware of or has even considered. It's critical to formulate targeted concepts in order to achieve the desired marketing and sales objectives. Copy, color, shapes, typography, and sequence of images, all must be carefully chosen then evaluated in order to maximize the psychological impact of your message. You want your demographic audience to clearly understand the benefits of your product or service in order to get the desired response.